Concepted and helped launch the first David's Bridal magazine. Collaborated with Vogue fashion editor, Sarah Gore Reeves, to create strong editorial content and column stories for each issue. Conducted shoots for all content: casting, photographer, stylist, hair, makeup, prop, production. Provided art direction including mood boards, prop direction, location direction, hair and makeup direction. Managed schedule and budget of multiple shoots within a tight time frame. Mapped out impositions and page counts as per the budget.