Layout and art direction for entire catalog. Collaborated with lead copywriter to create strong editorial content. Collaboration with merchant and marketing teams for targeted product representation. Conducted shoots for all content and brands: casting, photographer, stylist, hair, makeup, prop, production. Provided art direction including mood boards, prop direction, location direction, hair and makeup direction. Managed schedule and budget of multiple shoots within a tight time frame. Collaborated with copy writer to deliver final layouts.